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| Achievements in supporting export interns and interpretation through the operation of the city's group pavilion
| "Mayor Lee: 'Securing global market competitiveness and elevating the city's status.'"
Yongin City, Gyeonggi Province, announced on the 17th that five small and medium-sized enterprises that participated in the group pavilion at 'CES 2025' are conducting export consultations worth 3.9 million dollars (approximately 5.68 billion won) locally and are currently pursuing a contract worth 1.42 million dollars.
This year's CES, the world's largest information technology (IT) and home appliance exhibition, was held in Las Vegas, Nevada, USA from the 7th to the 10th (local time). Approximately 4,700 companies from 160 countries participated in the exhibition, showcasing next-generation new technologies and innovative products.
Yongin City set up a group pavilion at the Venetian Expo Eureka Park for this year’s event. Five companies participated in the group pavilion: CPIX, Digital Log Technologies, Global Hi-Tech Electronics, Noeul, and WisMedical.
Mayor Lee Sang-il of Yongin City is visiting 'CES 2025' held in Las Vegas, USA, and encouraging corporate officials and export interns who participated in the city group pavilion. The five companies that participated in the Yongin City group pavilion are expected to sign a contract worth 1.42 million dollars through this exhibition. / Provided by Yongin City
During the event, WisMedical achieved the greatest results, having negotiated 18 cases worth 2.15 million dollars and signed a contract worth 800,000 dollars. The company is a developer of wearable devices for bio-information monitoring. Through this exhibition, it secured clinical and distribution networks in the western and central regions of the United States, and is currently exploring ways to integrate drug recommendation functions into sleep management solutions in cooperation with companies developing AI-based drug recommendation platforms.
Noel, which developed a blood and tissue cell diagnostic device using artificial intelligence (AI), conducted 12 consultations worth $1.2 million. During the exhibition, the company’s booth was visited by medical device dealers, OEM companies, investors, and medical service providers from the U.S. and Europe, who discussed certification, marketing, and investment cooperation related to market entry.
Digital Log Technologies, located in Jung-dong, Giheung-gu, is also on the verge of signing a contract worth $140,000. The company, which developed an AI-based software-as-a-service (SaaS) marketing calendar, held meetings with many domestic and overseas companies at this exhibition to open up sales channels.
CP6 is currently pursuing a contract worth $70,000 through 10 consultations worth $250,000 related to the company’s self-driving car accident investigation tool and driver personal information deletion tool. The company is also pursuing a business agreement (MOU) with companies specializing in self-driving and road detection.
Global Hi-Tech Electronics, which developed a mat with both cooling and heating functions based on thermoelectric technology, is also expected to sign a contract worth 50,000 dollars through the exhibition.
Mayor Lee Sang-il of Yongin City is visiting the 'Sunset' booth at the CES 2025 group pavilion and listening to a product explanation. Courtesy of Yongin City
Yongin City dispatched four export interns from Dankook University’s GTEP (Young Trade Expert Development Program) to support companies participating in this year’s CES. The interns performed on-site roles such as marketing and buyer response for companies. The export interns have been operated since 2023 in cooperation with Dankook University to help small and medium-sized enterprises in the city open up overseas markets and to foster future trade experts.
In addition to export interns, the city also supported booth rental and equipment installation costs, one-way transportation costs, on-site equipment rental costs, and interpretation costs for companies participating in the exhibition. On the 7th and 8th, during the exhibition, Mayor Lee Sang-il personally visited the main booths and encouraged company officials and export interns.
The mayor said, "The city's status has also been elevated as local companies in Yongin have introduced their excellent technologies to the global market at the world's largest exhibition," and "We will spare no attention and support for the growth of companies that are innovating in various industries."
In March, the city plans to support the advancement of local small and medium-sized enterprises into the overseas market by setting up a Yongin City group pavilion at the Mobile World Congress (MWC) in Barcelona, Spain, which is considered one of the world's top three IT exhibitions along with CES and IFA. In addition, the city will establish a city brand pavilion on the world's largest B2B trade platform, Alibaba.com, to support the product entry and export of small and medium-sized enterprises in the region.
Posted 2025.01.17 09:28 Last modified 2025.01.17 15:18
Reporter Jeong Du-hwan dhjung69@asiae.co.kr